I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
| Year of publication: |
2007
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|---|---|
| Authors: | He, Hongwei ; Mukherjee, Avinandan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 5-6, p. 443-460
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