"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Year of publication: |
2015
|
---|---|
Authors: | Jiewen Hong ; Chang, Hannah H. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 6, p. 1392-1411
|
Subject: | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Kognition | Cognition | Emotion | Experiment |
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