I give a dime if you do, too! : the influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
Ilia Gugenishvili, Ruxandra-Elena Francu, Nikolina Koporcic
| Year of publication: |
2022
|
|---|---|
| Authors: | Gugenishvili, Ilia ; Francu, Ruxandra-Elena ; Koporcic, Nikolina |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 2, p. 167-179
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| Subject: | Fundraising | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Wirkungsanalyse | Impact assessment | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177496