"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
| Year of publication: |
2003
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|---|---|
| Authors: | Pashupati, Kartik |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 11, p. 1017
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