I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research
Margaret C. Campbell; Anna Kirmani
| Year of publication: |
2008
|
|---|---|
| Authors: | Campbell, Margaret C. ; Kirmani, Anna |
| Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 549-573
|
| Subject: | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716251