I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin, Lennora Putit and Amily Fikry
| Year of publication: |
2024
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|---|---|
| Authors: | Nor Azimah Kamaruddin ; Putit, Lennora ; Amily Fikry |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 3, p. 308-329
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| Subject: | attitude toward the marketing content | FGD | focus group discussion | social media marketing | viral behaviour | viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.138300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063981