"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Jeffrey S. Nevid and Amy Pastva
| Year of publication: |
2014
|
|---|---|
| Authors: | Nevid, Jeffrey S. ; Pastva, Amy |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 1, p. 31-37
|
| Subject: | Personal Computer | Personal computer | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Persönlichkeitsmerkmal | Personality trait | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251727