"I'm like you, and I like what you like" sustainable food purchase influenced by vloggers : a moderated serial-mediation model
Zhen Xu, Tahir Islam, Xiaobei Liang, Naeem Akhtar, Mohsin Shahzad
| Year of publication: |
2021
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|---|---|
| Authors: | Xu, Zhen ; Islam, Tahir ; Liang, Xiaobei ; Akhtar, Nadeem ; Shahzad, Mohsin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
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| Subject: | Digital celebrity | Homophily | Sustainable food | Vloggers | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665995