"I must have done something good" : justifying luxury consumption with karmic beliefs
Year of publication: |
2022
|
---|---|
Authors: | Mo, Tingting ; Cho, Yoon-Na ; Wong, Nancy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 193-200
|
Subject: | Belief in a just world | Karma | Luxury | Promotion focus | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
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