"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Wonseok (Eric) Jang, Joon Sung Lee, Janice Cho, and Jeoung-Hak Lee
| Year of publication: |
2020
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|---|---|
| Authors: | Jang, Wonseok ; Lee, Joon Sung ; Cho, Janice ; Lee, Jeoung Hak |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 2, p. 148-159
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| Subject: | in-group bias | visual effect | team identification | athlete scandal, and scandal severity | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Systematischer Fehler | Bias | Fußball | Football | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.292.062020.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815557