"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM
Ariba Khan, Zebran Khan and Mohammed Kamalun Nabi
| Year of publication: |
2024
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|---|---|
| Authors: | Khan, Ariba ; Khan, Zebran ; Nabi, Mohammed Kamalun |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 21.2024, 2, p. 311-330
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| Subject: | Social media influencers | Influencer marketing | Credibility of the post | Homophily | Online purchase intention | Similarity-attraction theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Influencer | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-03-2023-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014632678