I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Year of publication: |
2015
|
---|---|
Authors: | Trocchia, Philip J. ; Saine, Ruby Q. ; Luckett, Michael G. |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 1, p. 331-343
|
Subject: | Aspirational Brands | Luxury Brands | Millennials | Baby Boomers | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Altersgruppe | Age group | Ältere Menschen | Elderly people | Markenimage | Brand image |
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