"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Year of publication: |
April 2017
|
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Authors: | Doyle, Jason P. ; Lock, Daniel ; Funk, Daniel C. ; Filo, Kevin ; McDonald, Heath |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 20.2017, 2, p. 184-197
|
Subject: | Social identity | Identity-maintenance | Sport fans | Social creativity | Social mobility | Soziale Mobilität | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Social Web | Social web | Sport | Sports |
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