Identification and analysis of employee branding typology using fuzzy c-means clustering
Thamaraiselvan Natarajan, Sridevi Periaiyda, Senthil Arasu Balasubramaniam and Thushara Srinivasan
| Year of publication: |
2017
|
|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Periaiya, Sridevi ; Arasu Balasubramaniam, Senthil ; Srinivasan, Thushara |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 24.2017, 5, p. 1253-1268
|
| Subject: | Typology | Psychological contract | Brand knowledge | Fuzzy c-means | Employee brand | Employee branding | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets | Arbeitskräfte | Workforce | Implizite Kontrakte | Implicit contracts | Markenartikel | Brand | Personalmarketing | HR marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-01-2016-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011742701