Identification and analysis of employee branding typology using fuzzy c-means clustering
Year of publication: |
2017
|
---|---|
Authors: | Natarajan, Thamaraiselvan ; Periaiya, Sridevi ; Arasu Balasubramaniam, Senthil ; Srinivasan, Thushara |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 24.2017, 5, p. 1253-1268
|
Subject: | Typology | Psychological contract | Brand knowledge | Fuzzy c-means | Employee brand | Employee branding | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets | Arbeitskräfte | Workforce | Implizite Kontrakte | Implicit contracts | Markenartikel | Brand | Personalmarketing | HR marketing | Markenimage | Brand image |
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