Identification and prioritisation of effective factors on CRM implementation : a case study of insurance industry in Iran
Farokh Hessami
| Year of publication: |
2015
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|---|---|
| Authors: | Hessami, Farokh |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 2/3, p. 158-174
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| Subject: | CRM | customer relationship management | insurance | service | CRM implementation | Beziehungsmarketing | Relationship marketing | Iran | Versicherung | Insurance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586452