Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Anna S. Hollstein, Michael Schade, Christopher Kanitz, Christoph Burmann

Year of publication:	2025
Authors:	Hollstein, Anna S. ; Schade, Michael ; Kanitz, Christopher ; Burmann, Christoph
Subject:	brand Identification \| community \| employer branding \| human brand \| identification \| recruiting \| Personalmarketing \| HR marketing \| Personalbeschaffung \| Recruitment \| Mitarbeiterbindung \| Employee retention \| Markenführung \| Brand management \| Unternehmenskultur \| Corporate culture \| Personalmanagement \| Human Resource Management \| Arbeitsverhalten \| Work behaviour \| Firmenimage \| Corporate reputation

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