Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens
Anna S. Hollstein, Michael Schade, Christopher Kanitz, Christoph Burmann
| Year of publication: |
2025
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|---|---|
| Authors: | Hollstein, Anna S. ; Schade, Michael ; Kanitz, Christopher ; Burmann, Christoph |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 4, p. 955-969
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| Subject: | brand Identification | community | employer branding | human brand | identification | recruiting | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Mitarbeiterbindung | Employee retention | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Personalmanagement | Human Resource Management | Arbeitsverhalten | Work behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373290