Identification in Hyper-Loyalty Brand Communities
Year of publication: |
2009
|
---|---|
Authors: | Ozturkcan, Selcen |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Gemeinschaft | Community | Beziehungsmarketing | Relationship marketing |
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