Identification of Cultural Markers on Tunisian Web Sites

Typical Website design varies across cultures. There are still few studies that explore characteristics of a Web site perceived as culturally congruent with Arab target populations. The objective of this paper is to identify the cultural characteristics employed on Tunisian Web sites. The authors conduct a content analysis of the 25 most visited Tunisian Web sites to identify website characteristics that account for cultural congruency in Tunisia. The results are useful to improve the design of websites targeting Tunisian online consumers

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Year of publication:	2010
Authors:	Taieb, Basma ; Bartikowski, Boris
Publisher:	[S.l.] : SSRN
Subject:	Website \| Tunesien \| Tunisia \| Kulturelle Identität \| Cultural identity \| Konsumentenverhalten \| Consumer behaviour

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