Identification of effective opinion leaders in the diffusion of technological innovation : a social network approach
Youngsang Cho; Junseok Hwang; Daeho Lee
| Year of publication: |
2012
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|---|---|
| Authors: | Cho, Youngsang ; Hwang, Junseok ; Lee, Daeho |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 79.2012, 1, p. 97-106
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| Subject: | Innovationsdiffusion | Innovation diffusion | Meinung | Opinion | Soziales Netzwerk | Social network | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508668