Identification of the four-factor structure of customers’ perceived fairness
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Kyootai ; Joshi, Kailash ; Kim, Young Kyun |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 19.2011, 2, p. 113-127
|