Identify Key Business Strategies to Target the Mass Market in Macau
Year of publication: |
2011-04-01
|
---|---|
Authors: | Chen, Chia-Li |
Publisher: |
University Libraries |
Subject: | China ? Macau | Gambling ? Marketing | Gambling industry | Resorts | Tourism | Business Administration, Management, and Operations | Finance and Financial Management | Gaming and Casino Operations Management | International Business | Strategic Management Policy | Tourism and Travel |
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