Identifying an Optimal Model for Blockchain Technology Adoption in Agriculture

Blockchain adoption in agriculture is facing challenges. The aim of this study is to examine the factors that influence Blockchain adoption in the agricultural supply chain. Several theories including the technology acceptance model (TAM), the theory of planned behaviour (TPB), and the technology readiness index (TRI) were drawn upon to determine the factors. The study was undertaken in Australia with 358 agricultural supply chain experts. A range of novel findings were generated to inform a new direction for the agriculture supply chain research and logistics literature. The results can also be used by the relevant practitioners to improve agriculture business