Identifying and clustering of target customers of green products

Miao-ling Wang

Year of publication:	2009
Authors:	Wang, Miao-ling
Published in:	Web-based green products life cycle management systems : reverse supply chain utilization. - Hershey [u.a.] : Information Science Reference, ISBN 1-60566-114-7. - 2009, p. 182-207
Subject:	Öko-Marketing \| Green marketing \| Zielgruppe \| Target group \| Konsumentenverhalten \| Consumer behaviour \| Öko-Produkt \| Sustainable product \| IT-gestütztes Marketing \| Computer-assisted marketing \| Data Mining \| Data mining

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