Identifying and exploiting potentially lucrative niche markets: the case of planned impulse travellers in Hong Kong
Eric Chan and Simon Wong
| Year of publication: |
2005
|
|---|---|
| Authors: | Chan, Eric ; Wong, Simon Chak-keung |
| Published in: |
Tourism SMEs, service quality, and destination competitiveness. - Oxfordshire [u.a.] : CABI Publ, ISBN 0-85199-011-8. - 2005, p. 295-311
|
| Subject: | Hongkong | Hong Kong | Nischenstrategie | Niche marketing strategy |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003123241