Identifying competitive customer value propositions in retailing
| Year of publication: |
2007
|
|---|---|
| Authors: | Rintamäki, Timo ; Kuusela, Hannu ; Mitronen, Lasse |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 17.2007, 6, p. 621-634
|