Identifying consumer decision-making strategies using alternative methods
Eva Zellman and William Kaye-Blake; Walt Abell
| Year of publication: |
2010
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|---|---|
| Authors: | Zellman, Eva ; Kaye-Blake, William ; Abell, Walt |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 3, p. 271-286
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Verhalten | Behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008901317