Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Andrus Kotri; Jim Mourey
| Year of publication: |
2012
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|---|---|
| Authors: | Kotri, Andrus ; Mourey, Jim |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 24425618. - Vol. 4.2012, 1, p. 49-68
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009887901