Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK

Usha Ramanathan; Luc Muyldermans

Year of publication:	2010
Authors:	Ramanathan, Usha ; Muyldermans, Luc
Published in:	International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 128.2010, 2, p. 538-545
Subject:	Lieferkette \| Supply chain \| Softdrink-Industrie \| Soft drink industry \| Verkaufsförderung \| Sales promotion \| Nachfrage \| Demand \| Strukturgleichungsmodell \| Structural equation model \| Großbritannien \| United Kingdom

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