Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK
| Year of publication: |
2010
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|---|---|
| Authors: | Ramanathan, Usha ; Muyldermans, Luc |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 128.2010, 2, p. 538-546
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