Identifying emerging customer requirements in an early design stage by applying bayes factor-based sequential analysis
Yue Wang and Mitchell M. Tseng
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Yue ; Zeng, Mingzhe |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 61.2014, 1, p. 129-137
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| Subject: | Bayes factor | customer needs identification | product design | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338011