Identifying escalation of commitment in B2B new product development projects using data envelopment analysis
Naveen Donthu and Belgin Unal
| Year of publication: |
2014
|
|---|---|
| Authors: | Donthu, Naveen ; Unal, Belgin |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 3, p. 209-214
|
| Subject: | Data envelopment analysis | New product development | Escalation of commitment | Data-Envelopment-Analyse | Produktentwicklung | Projektmanagement | Project management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345212