//-->
Behavioral and management science in marketing
Davis, Harry L., (1978)
Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth, (1979)
Institutional innovators : a study of market segmentation
Appel, David L., (1970)
Consumer protection communications
Shuptrine, F. Kelly, (1975)
An investigation on the relationship between role commitment and innovative behavior in university professors
Shuptrine, F. Kelly, (1974)
On the validity of using students as subjects in consumer behavior investigations