Identifying the characteristics of small specialist international retailers
Karise Hutchinson and Barry Quinn
| Year of publication: |
2012
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|---|---|
| Authors: | Hutchinson, Karise ; Quinn, Barry |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 24.2012, 2, p. 106-119
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| Subject: | Einzelhandel | Retail trade | KMU | SME | Globalisierung | Globalization | Nischenstrategie | Niche marketing strategy | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530971