Identifying the determinants of internal marketing orientation
| Year of publication: |
2003
|
|---|---|
| Authors: | Naudé, Pete ; Desai, Janine ; Murphy, John |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 9, p. 1205-1220
|