Identifying the direct mail-prone consumer
Peter S. H. Leeflang, Penny N. Spring, Jenny Van Doorn and Tom Wansbeek
| Year of publication: |
2013
|
|---|---|
| Authors: | Leeflang, Peter ; Spring, Penny Noel ; Doorn, Jenny van ; Wansbeek, Tom |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 2, p. 175-195
|
| Subject: | direct marketing | consumer proneness | equation modelling | DM-information interest framework | multiple indicators and multiple causes (MIMIC) | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406145