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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese

by: Todd M. Schmit ...
Year of publication:
2001
Other Persons: Schmit, Todd M. (contributor)
Publisher: Ithaca, NY
Subject: Milch | Milk | Käse | Cheese | Werbung | Advertising | Werbewirkung | Advertising effects | Konsum | Consumption | USA | United States
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