Identifying the initial target consumer for innovations: an integrative approach
| Year of publication: |
2005
|
|---|---|
| Authors: | Bowden, Jana ; Corkindale, David |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 6, p. 562-573
|