Identifying the Success Factors of Web-Based Marketing Strategy: An Investigation of Convention and Visitors Bureaus in the United States
| Year of publication: |
2006
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| Authors: | Wang, Youcheng ; Fesenmaier, Daniel R. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 44.2006, 3, p. 239-249
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