Identity-based brand management : fundamentals - strategy - implementation - controlling
Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade
| Alternative title: | Identitätsbasierte Markenführung |
|---|---|
| Year of publication: |
[2017]
|
| Authors: | Burmann, Christoph ; Riley, Nicola-Maria ; Halaszovich, Tilo F. ; Schade, Michael |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | X, 316 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-658-13560-3 ; 978-3-658-13560-7 ; 978-3-658-13561-4 |
| Other identifiers: | 10.1007/978-3-658-13561-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453680