Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
Year of publication: |
2006
|
---|---|
Authors: | Brown, Tom J. ; Dacin, Peter A. ; Pratt, Michael G. ; Whetten, David A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 99-106
|
Saved in:
Saved in favorites
Similar items by person
-
Corporate Branding, Identity, and Customer Response
Dacin, Peter A., (2006)
-
Brown, Tom J., (2005)
-
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, Tom J., (1997)
- More ...