If organizations are from Venus and businesses are from Mars, can branding be the bridge? A seven-step guide to stellar partnerships
| Year of publication: |
2013
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|---|---|
| Authors: | Mizera, Sue |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 3 (20.1.), p. 162-178
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