If you build it will they come? : three steps to test and validate any market opportunity
by Rob Adams
| Year of publication: |
2010
|
|---|---|
| Authors: | Adams, Robert J. |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Markteintrittstrategie | Akzeptanz | Entrepreneurship | New products--Marketing. | Marketing--Planning. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 215 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-56363-2 ; 0-470-56363-X |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004955713