If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sela Sar; Brittany R. L. Duff; George Anghelcev
| Year of publication: |
2011
|
|---|---|
| Authors: | Sar, Sela ; Duff, Brittany R. L. ; Anghelcev, George |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 6, p. 561-583
|
| Subject: | Markentransfer | Brand extension | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130508