//-->
"If you have no interest in purpose, make sure your product is a killer!"
Walls, Steve, (2020)
Sustainable brand transformation : case of the meat industry and the adoption of alternative protein products
Berger, Martin, (2022)
Hungry for Growth : strategische Optionen für Lebensmittelhersteller und ihre Marken um vom Direct-to-Consumer (D-to-C)-Trend zu profitieren
Lienhard, Severin, (2022)