Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
| Year of publication: |
2011
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|---|---|
| Authors: | Bagchi, Rajesh ; Li, Xingbo |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2011, 5, p. 888-902
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