Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior
| Year of publication: |
2000
|
|---|---|
| Authors: | Holbrook, Morris B. ; Gardner, Meryl P. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 17.2000, 3, p. 165-194
|