Image and reputation as strategic components of non-material actives of territory

In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed.

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Year of publication:	2010
Authors:	Vazhenina, Irina ; Vazhenin, Sergey
Published in:	Economy of region. - Center of Economic Security. - Vol. 1.2010, 3, p. 95-103
Publisher:	Center of Economic Security
Subject:	non-material actives \| image \| brand and reputation of territory \| competitiveness of territory

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010601211