Image as a factor for enhancing shopping preferences in Indian malls
N. H. Mullick
| Year of publication: |
2014
|
|---|---|
| Authors: | Mullick, N. H. |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 1.2014, 3, p. 245-258
|
| Subject: | shopping mall | brand | equity | shopping habits | image | enhancing | India | Einkaufszentrum | Shopping center | Indien | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395071