Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Heesup Han; Sunghyup Sean Hyun
| Year of publication: |
2013
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|---|---|
| Authors: | Han, Heesup ; Hyun, Sunghyup Sean |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 37.2013, 3, p. 303-329
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| Subject: | image congruence | relationship quality | conspicuousness of product use | switching intention | luxury restaurants | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Luxusgüter | Luxury goods | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009785965